For the people who buy, cook & serve fruit

Fruit you can
plan around.

Fruit chosen for flavor and nutrition. Supply built around your business.

Lux brings plant development and production together, so varieties, quality, and delivery can be planned with one partner.

Tell us what you need

Our roadmap for buyers—starting with tomatoes in our San Francisco pilot.

Hover to uncover. Click to keep open.Tap a benefit to uncover the details.

Availability

Bring production closer to the people eating the fruit. Controlled growing creates a path to year-round supply beyond traditional growing regions.

Consistency

Set the brief with Lux: variety, quality, volume, and delivery. Batch records connect the fruit to its source and growing history.

Variety

Heirloom flavor belongs beyond the farmers’ market. Clonal propagation is our route to multiplying selected varieties and bringing distinctive fruit into larger supply chains.

Cultivation

Controlled vessels put protection into the growing environment. We design for pesticide-free cultivation from the start.

Freshness

Build production closer to the kitchen and the shelf. Spend less of the fruit’s life in transit and more of it with the customer.

Nutrition

Develop fruit around nutritional needs as well as taste. Our vitamin B12 supplementation work in culture is an early step toward customer-defined nutritional profiles.

Start with your requirements: variety, volume, delivery location, and first delivery date.

Find your fit with Lux

Work with Lux

What fruit do
you want to buy?

We’re planning early commercial relationships, starting with tomatoes. Tell us what you need, in what quantity, and when.

Chefs & foodservice

Let’s talk about flavor, serving formats, and the quantities your kitchen needs. Help shape our first product offerings.

Discuss your menu

Grocery buyers

Explore an early supply relationship around the varieties, quality standards, packaging, and price points your customers need.

Plan a product offering

Distributors

Connect demand to our production roadmap. Let’s compare target volumes, delivery requirements, and potential launch markets.

Explore a supply relationship

Let’s talk fruit

Build what comes next with Lux.

Start a conversation